I'd say, as a company, Sega as a whole is currently doing much better than they have been in the last... shit, almost a decade. Sonic games be damned, Sega has been putting their names on some really great games lately. They've turned into one of the BEST publishers in the industry, which is shades of their former selves during the genesis years (games like Toejam & Earl for example were only PUBLISHED by sega). Look at their publishing output - you have, obviously, their stuff from platinum games - Bayonetta being the crown jewel (thus far at least, Vanquish looks awesome), along with Infinite Space and MadWorld. Then you have stuff like Alien: Colonial Marines by Gearbox. Sega has also put out risky games like The Conduit, which while uninspired, was still solid. And End of Eternity/Resonance of Fate is one of the best RPGs no one played. Beyond their publishing, Sega has released some of their best internally developed games ever this generation; Yakuza 3 and 4 are fantastic, and Valkyria Chronicles is honestly the best SRPG this generation. Virtua Fighter 5 is the deepest fighter yet, and Final Showdown looks even better. Then you have their digital download market, which is thriving. We've seen excellent ports of Outrun 2 and Afterburner Climax. Even outsourced games that bear the sega logo have enjoyed great success. House of the Dead Overkill is probably the leader of the pack in this regard, but you can't ignore the success of the Sonic Rush games. And sega's output on both the PSP and DS have been STELLAR. One of the strongest lineups for the company ever IMO. Sonic himself seems to be improving in quality. For all the melodramatics about how it's not exactly what we want, Sonic Colors and Sonic 4 are light years ahead of the shit we saw recently. Step back and look at how poor Sonic 06 and Shadow the Hedgehog were. People are cautiously optimistic about Sonic, which is more than they've been in a long, long time. Now, this isn't to say Sega doesn't still release duds - every company does. For every Colonial marines, you'll get an AvP (which I actually liked, but I'm in the minority). But even during Sega's glory years, they released duds. Even CapGod isn't exempt from this - did ANYBODY enjoy Dark Void? Did anybody BESIDES ME enjoy Bionic Commando? What I'm getting at is, even if you don't like what the Sonic Franchise is now, you have to admit, Sega, as a company, has been much better recently than they've been in a long time. And it's reflected in their sales - Sega made money last quarter. A lot of money. In fact, they were one of the ONLY video game companies to do so, including capcom, konami, sony, microsoft, and so forth. TL;DR: Sega. They're pretty cool ATM.