Indeed. Lore can be deep, even in the simplest of games. Look at the Kirby series: the lore is oddly deep and rich, and far more consistent than Sonic the Hedgehog's lore. Hell, I've mentioned before that Super Mario's lore is more consistent than Sonic the Hedgehog's lore. Both need addressing equally, but gameplay should always be the primary focus. However, that does not mean we should neglect lore at all: that just results in a world feeling incoherent and slapped together half-heartedly. A soft reboot, if invoked, should address both issues in gameplay and in lore.