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Sega and Shaw Wallace partnership

Discussion in 'General Sega Discussion' started by Sik, May 3, 2012.

  1. Sik

    Sik

    Sik is pronounced as "seek", not as "sick". Tech Member
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    being an asshole =P
    http://kotaku.com/5907222/a-booze-company-smuggled-the-sega-mega-drive-into-india

    Now, Kotaku isn't exactly the most reliable site, though Wikipedia seems to agree (citing two sources for that - in fact it has more sources than the rest of the article =P). Basically, when Sega was trying to sell the Mega Drive in India, they had partnered with Shaw Wallace, which is a liquor manufacturer, to distribute the console. Apparently they did this to work around an 80% import tariff. Does anybody have more information about this?

    Also there's no Shaw Wallace page in Sega Retro =P
     
  2. Black Squirrel

    Black Squirrel

    no reverse gear Wiki Sysop
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    steamboat wiki
    But there is History of Sega in India which I started yesterday

    It's a pointless challenge trying to gather information about these sorts of countries. Google just returns hundreds of different video sites hosting this advert. This one YouTube upload from 2008 constitutes half the information out there