This is kind of an esoteric question but this is kind of an esoteric forum. I'm wondering if there's any background history out there on the changeover from the box art designs of the late 80s/early 90s (gray/black checkerboards or black/white grids, but constantly done differently) to the mid-90s unification with the fat, bold-colored stripes on the left side of the boxes. I understand why this was done - even though it was ahead of the era that every console brand's games would have a stripe across the top of their game boxes with the console branding - since Sega now had a LOT of consoles (namely the Genesis, Game Gear, Sega CD, and 32X), they could make it instantly obvious that you were looking at a game for a Sega console, and could identify the specific console by the color. This arguably would have been beneficial for parents, too: if you knew your kid's game collection had mostly red spines, you knew to buy the version of Mortal Kombat with a red spine, reducing Christmas gifts bought for the wrong consoles. I'm more interested in the specific design choices and timing behind the designs. Why such a wide stripe? Why the eschewing of traditional logotypes and simply creating new wordmarks in Copperplate Gothic Bold? Who chose the colors and what was the psychology behind them? When Saturn games first appeared, who approved using a new font which was, arguably, the logo (and why was "Sega Saturn" used instead of just "Saturn"? Was it just to fill that loooooong spine?) It's worth mentioning that the original Sega CD logo used the same typeface - but just for the "SEGA" lettering; having a stylized "CD". I'm not sure if they just chose to expand the use of it because they liked the way it looked or what. This is such a side note of Sega history that I have my doubts it was ever asked about or documented.