I am horrendously wrong about that Sega regional offices post. Or at least kinda - I'm still pretty sure there was never officially a "Sega UK", just a bit of Sega Europe that focused on the UK. Sega's policy seems to be, "if times are good, manage your own distribution". So in 1991 Sega bought their way into having distribution operations in the UK, France, Germany, Spain and Austria, followed by Belgium/Luxembourg, the Netherlands, and Denmark slots in here somewhere. Other than "Sega France" the new companies weren't officially named after the countries they were based in, but as posted, you might get letters from "Sega Spain" to keep things simple for customer. Probably. When money was tight, companies were closed and distribution rights were farmed off to Bigben Interactive. First went the Benelux countries in 1996, then France, Germany and Spain in 2001. Denmark and Austria went elsewhere - it's complicated, but the jist of things is that Sega abandoned its dreams of distribution for a short while, and was only handling the UK directly. However in 2005, they started to rebuild the empire, and this is why it's confusing. I'm not sure if Sega revived old companies or made new ones, but suddenly we have the return of Sega France, and a new Sega Benelux, and I'm relatively sure a new Sega Spain and Sega Germany. And unlike the 90s set, these ones are officially known by those names. It's confusing because this period isn't very well documented - they're not pushing hardware or running Sega clubs, so it's only retailers that would interact with these bodies. So basically in the space of 20 years, there were two Sega Germanys, both trading as Sega Germany, but only one officially known as Sega Germany. Simples. Sega Retro doesn't say this though, and I think I know why - the 2005-era companies only dealt in distribution. The 1990s set also dealt with "support" and have a much greater say in marketing - you, the customer, didn't interact with the 2005 set in any capacity, so on customer-facing magazines or websites, they wouldn't be mentioned. Instead, Sega Europe would be there to take your calls. The wiki lists companies such as "Maxupport" and Atari as distributors for some European countries. I'm not sure that's true: https://web.archive.org/web/20090213161452/http://www.sega.com:80/support/ I think these companies were brought in to do regional support (of the "hey my disc isn't working" variety). I think Sega had regional offices... they just weren't used for the same purposes as the 1990s. In 2012 Sega got bored of it all and sold off distribution rights to Koch Media, which handles most of Europe now. Any regional offices it set up around 2005 no longer exist.