People hated this long before Ben Kuchera said anything about it. Not only that, in this case he's actually right. (Though more because he's just repeating what others have said) There's no reason to pre-order a normal game that's probably not gonna be out of stock aside from the consumer not having to pay extra for on-disc DLC. And if the game turns out to not be as good as you hoped it'd be, you end up wishing you had waited for a price drop. With publishers making games look better than they are, it's hard to expect a heavily marketed game to be as good as the publisher makes it out to be with the various demos they've shown people.
Now here is the reason why SEGA especially is being ragged on about this:
They were one of the worst offendors of making a game look better than it actually was with Alien: Colonial Marines. Before it was released, the game looked like it had great graphics and impressions from the press were great. But when it came out it turned out to be terrible. You can argue that Gearbox is more to blame for this than SEGA, but SEGA still allowed this to happen. Now SEGA is asking you to put your faith into that their new Alien game will good enough for you to pay full price at a specific retailer, and if you do that, you won't have to pay extra for these on-disc DLC missions in which you can play through a couple of scenes from the original Alien movie for which most of the original cast recorded lines. Pre-order DLC is something that really shouldn't exist, as it only benefits the people selling you the game and not the consumer. They get money you potentially wouldn't have spent on the game, you get an extra piece of content that should be in the main package to begin with. SEGA is now taking an even bigger piece of content that should be in the main package than usual, and if they're successful in getting more pre-orders by doing this other publishers could take this as an example for how big the pre-order DLC can be. Making the game industry another bit worse.
Then there's also SEGA asking for your faith in them putting out a good Alien game right after putting out one of the most disappointing games of all time, which just so happened to also be an Alien game. Right now SEGA needs to try and win people back, and they're not doing that by trying really hard to get you to pre-order the game.
This post has been edited by TimmiT: 11 July 2014 - 07:07 AM