Comments on Profile Post by Sanqui

  1. BlueSkiesAM2
    BlueSkiesAM2
    The first was the bachelor thesis regarding Sega’s approach to international strategy with their foreign subsidiaries. So Kalinske and I were mostly discussing the autonomy he was granted by Nakayama in running Sega of America. It’s not particularly interesting if you’re already familiar with Sega to the degree most of us are. I can find a link to it when I’m on my laptop if you’d like.
    Dec 18, 2021
  2. BlueSkiesAM2
    BlueSkiesAM2
    My masters thesis is on marketing in the gaming industry, and mostly is me trying to identify methods smaller publishers like Marvelous, Idea Factory, and Limited Run use to generate demand for less mainstream software. Since it’s marketing-focused, I spoke with Kalinske, Al Nilsen, Diane Fornasier, and a few others not Sega related.
    Dec 18, 2021
  3. BlueSkiesAM2
    BlueSkiesAM2
    The primary motivation is to find a marketing strategy that makes the localization of what would be Japan-only titles more viable in Western markets. It will be finished by Jan 17th, so I can send it then.
    Dec 18, 2021
  4. Sanqui
    Sanqui
    Those are very interesting topics and although I am familiar with the story of Sega of America in the 90s, I could always use a refresher and a new perspective, and I'm sure that the internet—and my personal library—would be richer if you shared :)
    Dec 21, 2021