Yes, I have seen this, but the photos have always been too crappy to work out what it's actually called. アレックスキッド ゲーム "Alex Kidd Game" ?
I have one of these, so don't buy it unless you want it. It's on a long list of things I need to scan/photograph for the wiki. I wonder if it was the first in a series of board games or if this is the only one.