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An even earlier Sega logo?

#1 User is offline Scarred Sun 

Posted 13 June 2010 - 10:53 PM

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So, I decided to splurge on the Sega slot machine manual I mentioned in the donation topic, because it's something I've had my eye on for quite a while—hopefully in the next couple of days I'll have it up for download. I stumbled upon something interesting with it, though.



This is the Sega Diamond Star, taken from a book showing different Sega slot machine models. According to this manual I just got, this slot machine was made in 1959. OK, whatever. Note the Sega Incorporated, which makes sense for a pre-1965 advertisement. This proves that the Sega script that the Sega Retro logo uses is at least older than the formation of Sega Enterprises. However, that's not really what I'm interested in. There's also the "Sega" script on the slot machine, but this isn't really interesting either—I'm guessing this is a rebrand of a Mills slot machine given the date and they just made a piece that fit where one would place the Mills badge.

You can tell that part of the page was cut out and replaced with that "Manufactured by Sega Incorporated" logo. I think that may be an updating of an older logo still.



This logo was on the front of the slot machine manual, which has a print date on it of November 1962. Normally, I would shrug it off and call it something custom done for the manual, except this isn't the firs time that I've seen that styling of Sega.



It's an exact match of the dial used in Punching Bag. I confirmed the date of that machine to be 1968 by reading through Billboard Magazine's archives (they had a weird interest in covering coin-op stuff from 1945 to 1970, so if like to read about inane details like where Irving Bromberg went on vacation, check it out.) With that, I'm now more confused than ever about what the first Sega logo really is. Just thought I'd share in hopes maybe someone else can help me on this.

#2 User is offline Trunks 

Posted 13 June 2010 - 11:59 PM

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Not vectored, but at least a really big-ass version of it. Tried to keep it as close as possible.

#3 User is offline SegaLoco 

Posted 14 June 2010 - 08:17 AM

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QUOTE (Scarred Sun @ Jun 13 2010, 10:53 PM)

Before I started reading, by the look of that picture, I thought you were implying it was a Sega logo from the stone age =P

#4 User is offline Ink 

Posted 14 June 2010 - 08:37 AM

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Cool. :o I do agree with SegaLoco that from the picture alone, it looks a bit stone-age-ish. XD

#5 User is offline Donnyku 

Posted 14 June 2010 - 09:11 AM

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well, we could always ask someone at Sega. I quite like that stone age font though.

#6 User is offline Black Squirrel 

Posted 14 June 2010 - 09:45 AM

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I like it better than its thinner replacement, but I still think the 1976 design takes the gold.


hmm

bit of work to do

#7 User is offline Mr. Mash 

Posted 14 June 2010 - 12:06 PM

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QUOTE (SegaLoco @ Jun 14 2010, 02:17 PM)
QUOTE (Scarred Sun @ Jun 13 2010, 10:53 PM)

Before I started reading, by the look of that picture, I thought you were implying it was a Sega logo from the stone age =P

Looks more like the Super Mario World title font to me v.png
anyway this is a neat find, though I don't really have a huge interest in pre-vidya Sega stuff.

#8 User is offline Elratauru 

Posted 14 June 2010 - 02:15 PM

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That looks pretty...strange? It looks cool to me, I suppose that the one in the Sega Retro logo its older, Since the other one looks more "childish" and "funny" to see. Less serious to me.

#9 User is offline SegaLoco 

Posted 15 June 2010 - 05:12 PM

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QUOTE (Black Squirrel @ Jun 14 2010, 09:45 AM)
I like it better than its thinner replacement, but I still think the 1976 design takes the gold.


hmm

bit of work to do

Instantly made me think Shaping-wise

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