There's actually quite a bit about that specific F1 race in one of the Sonic annuals (the one from that year, obviously). Had no idea McLaren was being that petty though =P
Woah that's really cool man! This thread is a goldmine for things like this. Thanks for contributing to the thread with something as cool as this. I remember back in the Dreamcast days when Sega sponsored the football team Arsenal. Thought that was really cool at the time.
Was watching Inferno Cop again and this time watching the Fact Files bits as well, and this is from the one about Mecha Cop: EDIT: Also:
Scottish wrestler Joe Hendry, who's schtick is that his entrance themes are parodies of popular songs aimed as his opponents, entered the arena in last night's WCPW show to his own version of Escape From The City...! (Jump to 2:15)
Dave's new game show 'Go 8 Bit' had a Robotnik cosplayer. They also used old fan art by Chadthecartoonnut lol. They controlled a game of Bust a Move/Puzzle Bobble by touching him. Yep.
The 1996 Taiwan film Goodbye South, Goodbye features a girl playing Alex Kidd in the Enchanted Castle.
forgive me if this was already posted, but as a hip hop fan i had to take the chance: Del the Funky Homosapien - Proto Culture
An early (1995?) Tata Young music video (Thai) with her wearing a Sonic the Hedgehog shirt. http://www.youtube.com/watch?v=3uSBu9DD5a4
I've been meaning to post this forever, but in the 2001 live action Josie and the Pussycats movie, which was all about corporate brands selling out, Space Channel 5 and Crazi Taxi were featured in one of the stores Alan Cumming visits to play the newest DuJour track, and the stadium where Josie and the Pussycats perform a pay-per-view (remember those) concert at the end of the movie is the "Sega Megarena". I asked the directors of the movie personally at an anniversary screening of the film how the sponsorships worked in the movie and they basically said that they had to ask permission to use all the IPs and names and logos and not a single one was actually a paid endorsement. All merchandise and advertising seen in the movie had to be created or purchased by the studio.
I also have things I probably should post. Mallrats (1995) http://www.youtube.com/watch?v=IzbSRCkGEv4 Word on the street is they wanted to use a Mega Drive, but Sega insisted a Saturn was put in there instead. There is also, apparently, a Sega slot machine visible in Carry on Spying from 1964... which could be one of the oldest Sega "cameos" in film. Ooh matron etc. p.s. I am sort-of keen to compile these for the wiki. Although it might get a bit unmanageable. You should test the theory.
References to Sega/Film and television This page is needed more than you might think - half the videos in this topic are now dead.
The X-Files Episode "D.P.O." has a number scenes that take place in an arcade, and the tunes of Green Hill Zone and Invincibility from Sonic 1 can be heard, as well as sound effects like ring grab and Sonic jumping, even though no Sonic game is shown. However, Virtua Fighter 2 is shown at various points, and is in fact a plot point.
Crazy Ex Girlfriend - Ping Pong Girl http://youtu.be/PMY0MTTv16E The lyric at 1:25 are referencing the iconic SEGA chant from the 90s. And not even subtlety - they literally just go "SEGAAAAAA!".