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Sonic's success. Japanese Vs. American elements.

#16 User is offline Laughingcow 

Posted 11 October 2018 - 05:48 PM

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View PostGryson, on 11 October 2018 - 05:36 PM, said:

Yes, Sonic was successful, unless you mean to the extreme degree that Dragon Quest was successful in Japan or Sonic in America.

That is exactly what I mean and highlights the issue I mentioned of understanding the brand in different markets.

#17 User is offline Prototype 

Posted 11 October 2018 - 07:24 PM

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In regards to more recent successes, it's fascinating how just having a social media presence manned by somebody who knows the franchise has helped the series reputation. It's not afraid to make fun of itself. As far as I'm aware, Japan has no real Aaron Webber equivalent, right?

Though, that being said, the fact that this has helped the series goes a long way to show what a state of disarray the franchise as a whole has been in.

(Also, yay, member approval!)

#18 User is offline Boxer Hockey 

Posted 11 October 2018 - 08:11 PM

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from my few years living there and Sonic coming up in conversation from time to time, it's worth keeping in mind that Sonic's biggest footprint in Japan is from being the mascot to a company that exists outside of Sonic. That is to say, Joypolis, arcade centers, various SegaSammy ventures. Lots of folks will rcognize Sonic as That Characters on the Change Machine but have no real affinity for him otherwise.
This is a totally unfounded assumption, but I really think the Modern redesign kept Sonic alive in the west to an equal degree of killing him off in Japan. You can find lots of evidence of Genesis era Sonic having a foothold, but post-Adventure he became less mascot-like and more character-like. Which in Japan is an extremely important part of the equation.
Meanwhile Americans seemed to really embrace the idea of a dramatic Sonic because we're not really a mascot-oriented society.
I dunno, sloppy thoughts here but it's a topic I always found really interesting as well.

#19 User is offline Prototype 

Posted 11 October 2018 - 09:44 PM

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It's interesting to note the difference between how SEGA itself is viewed in the west vs. Japan. Due to such a strong marketing campaign in the 90s, any failure to live up to that, usually via video game reviews, damages SEGA as a whole. To the average Western consumer, there's no compartmentalization of "SoJ" and "SoA". There's just SEGA, and bad press sticks.

According to SEGA's president Haruki Satomi, there's now more of an effort within SoJ to focus on global perception of the brand, whereas generally the Japanese side of things have generally just focused on that side of things when it comes to development and marketing. It's really quite interesting how fragmented the company is, and how it's been that way since at least the 1990s. I feel like if there was more unity and openness across the board, it generally would improve all aspects of the company.

But within Japan, at least from what I can tell, there isn't that nostalgic software-based glory days period that they're trying to get back to. They're simply functioning as a business and have so many irons in the fire that are successful, like the SegaSammy ventures, arcade centers, and casinos etc. that any real focus on one particular series to the extent of Nintendo with Mario isn't really on their radar.

But it strikes me as odd that a series created specifically to appeal to Americans could have such disdain for appealing to Americans. There's a strange level of disconnect between the people designing the games and who they're ultimately designing them for, i.e the consumers. That being said, there's also a strange disconnect in the west currently when it comes to marketing. On one hand you have the (heh) force that was Mania and it's nostalgia kid-based focus, and then you have... Sonic Forces teaming up with Hooters.

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