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Atlus sets up European publishing team in London

#1 User is offline TimmiT 

Posted 24 August 2017 - 02:47 AM

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Persona publisher Atlus will handle the European publishing of its own titles going forward.

Previously the company had used third-party publishing partners, including Koch.

The move is part of the company's acquisition by Sega. The new team already features commercial director Simon Inch, and will add a PR manager and a product marketing manager in due course. All three will operate out of Sega Europe's offices in London.

The company says that it will enable them to better support fans with the special edition sets and products that they currently offer in the US and other markets.

"It is a strong example of the growth we are experiencing as a company," Says Jacob Nahin, senior PR manager at Atlus US. "Publishing in Europe is simply the next step for us. What this means initially for fans is a parity for launch and premium editions. From a business perspective, we'll be better positioned to address the needs of each market in which we release our titles."


This is pretty big news. Atlus has always had trouble publishing their games in Europe, even under Sega since Sega Europe didn't want to publish their games here. They recently partnered up with Deep Silver to publish their games in Europe, which resulted in some games like Persona 5 actually being released around the same time as in the US instead of us getting the games months later. But even then that was (and still is) the exception to the rule.

So Atlus now finally publishing their games in Europe themselves should hopefully result in their games actually releasing here at around the same time as in the US.
This post has been edited by TimmiT: 24 August 2017 - 02:47 AM

#2 User is offline JaxTH 

Posted 24 August 2017 - 03:19 AM

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I like that Sega apparently "forced" this.

#3 User is offline Herm the Germ 

Posted 24 August 2017 - 04:42 AM

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What I'm hoping for here is that this means they'll actually put in the effort to localize the games, putting in actual translation efforts. From my experience, games tend to be less popular over here if they're not in the local language - especially wordy RPGs.

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