Sik, on 02 February 2012 - 06:10 PM, said:
Is it me or are people naming any well-known character as a mascot? And I don't think Sega used any mascots until they got into the console business, since in arcades nobody really cared about that kind of stuff =/
In this specific case I'm referring to a mascot as defined under "A character that was used in promotional material to sell consoles, hardware and software that may or may not actually tie in to said character in any way whatsoever."
As in, a character specifically created for marketing purposes.
In my specific examples, Sega Pat (and the blue bird dude) were used to market the Sega Channel without actually being the star of any videogame.
Sonic is considered a mascot not for his Sonic games, but for how he's prominently featured in Sega merch and promotional material that he otherwise isn't really related to.
In relation to other characters featured;
Any one that was only used in a one-shot game is not a mascot by definition, cute character design be damned.
Most of the other named examples (Strrets of Rage? Toejam and Earl?) were not used to promote Sega in anywhere -close- to the same degree as Sonic was. You don't just name every main character from every Sega 1st party franchise a mascot.
(Bug, IIRC, was a unique case of a failed mascot attempt.)